News Release: Canada’s Aerospace Industry Welcomes New Polling Data Showing Overwhelming Support from Canadians for a Comprehensive Aerospace Strategy

July 20, 2020

OTTAWA (ONTARIO), July 20, 2020 – Mike Mueller, Senior Vice President of AIAC, and the Hon. Jean Charest, Chair of AIAC’s Vision 2025, today welcomed new polling data compiled by Pollara Strategic Insights regarding Canadians’ attitudes towards the aerospace industry.

The survey was conducted amongst a randomly-selected, reliable sample of adult Canadians between July 6th and 7th, 2020.  

Key Findings:

  • Canadians do not have a strong familiarity with the aerospace industry, with only 18% saying they are at all familiar and 3% being very familiar.  While familiarity is higher among men (27% very/somewhat), Millennials (24% very/somewhat) and those with a university education (27% very/somewhat), still only one-quarter of any group has any familiarity, while less than one-in-ten are very familiar.
  • As Canada’s aerospace industry ranking recently dropped from 5th in the world to 7th , more than eight in ten Canadians (85%) feel that is important for Canada to invest in its domestic aerospace industry.
  • Almost all Canadians agree it is at least somewhat important that it stay in Canada (91%), with almost half (46%) saying this is very important while a vast majority say it is important that Canada remains competitive (85%).
  • Likewise, 85% also feel it is important that Canada invest in this industry, similar to other countries like Hong Kong, France, Germany and the USA.

  • Finally, 78% of Canadians agree that Canada needs a comprehensive aerospace strategy to ensure the industry’s long-term future as well as to protect the more than 215,000 jobs and financial contributions. 

“The recent economic update outlined the severe financial situation we are facing as a country.  It is staggering.  As we look towards a post COVID-19 economy, there must be a recognition – and prioritization – of industries that can be part of Canada’s overall economic recovery.  It is very encouraging the Canadians agree that aerospace must be prioritized as part of Canada’s economic recovery plan,” said Mueller.

“This is further evidence of the need for a comprehensive sector strategy for aerospace.  For over 80 years, governments of all political stripes made Canada’s aerospace sector a policy priority through strategic action and investments. While our major competitor countries have implemented sector specific plans and recovery measures, Canada has resisted.  We must act now to protect 215,000 skilled, well-paying jobs across the country that support more than 500 small businesses,” said Charest.

This study was conducted with an online sample of 1,517 adult Canadians and was conducted between July 6th and 7th, 2020.  Results from a probability sample of this size could be considered accurate to within ±2.5 percentage points, 19 times out of 20.    Results have been weighted on the basis of age, gender and region, using the latest StatsCan data, to be representative of the Canadian population as a whole.   

About Pollara Strategic Insights:
Founded in 1980, Pollara Strategic Insights is one of Canada’s premier full-service research firms – a collaborative team of senior research veterans who are passionate about conducting research through hands–on creativity and customized solutions. Taking full advantage of their comprehensive toolbox of industry-leading quantitative and qualitative methodologies and analytical techniques, Pollara provides research- based strategic advice to a wide array of clients across all sectors on a local, national, and global scale. For more information, please visit

Media contact:

Christine Csversko
Director, Communications and Marketing
613-232-4297 x235